THE OUTPOST - LINKEDIN & YOUTUBE CASE STUDY
Joey Arora
“Working with ANTEATER has been a phenomenal experience.”
— Joey Arora, Co-Founder of AFWERX & Managing Director, The Outpost
Finding His Authentic Voice as a Founder
Joey Arora, co-founder of AFWERX at the US Air Force, now serves as Managing Director at The Outpost, helping businesses grow their government revenue from $0 to $30 million. For this team, it’s all about helping other businesses win government contracts, drive innovation, and build winning strategies.
As the face of a boutique advisory, Joey wanted to scale his online presence to reach the right customers. Namely, business owners with dreams of attaining government contracts, participating in the SBIR Open Topic, and expanding customers through STRATFI / TACTFI funding. He came to us wanting to shed light on these opportunities for a wider audience on YouTube, all while scaling the number of incoming leads for The Outpost.
His target audience? Startup leaders who are building the next generation software and hardware that the US Department of Defense needs for protecting its citizens. His goal? Helping those businesses to ‘Do GOOD and Make Money’ with targeted content that connected them to the right government-driven opportunities.
Featured Services:
Executive coaching and strategy development
Video production
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We began by working with Joey to understand how The Outpost does business. From their sales cycle to ideal prospects, we defined his goals for scaling his content online.
Next, it was time to understand Joey's unique content recipe - what makes him STAND OUT naturally.
A clear format, a content strategy, and a well-defined audience later... and we were in business. -
Once we had a clear vision, it was time to go to work. We hit Joey's video strategy hard, curating a careful selection of video subjects that put his authentic voice in the spotlight.
After a session with his dedicated content coach, Joey was ready to record the videos that would connect him to his community.
From there, his assigned ANTEATER editor sharpened those videos into a series of shorts designed for easy consumption on LinkedIn and YouTube.
Featured Content for The Outpost
Click to watch selected videos we’ve created for Joey or head to The Outpost on YouTube (and find inspiration for your own strategy!).
Hey there! We’re ANTEATER.
LinkedIn experts, experienced producers, and executive coaches all in one. The ultimate video agency for SaaS founders, and the content doesn’t stop there. We’re focused on helping SaaS founders like you build long-term success.
Going viral is a fluke of the algorithm, not a reliable success strategy. We hone in on your pipeline and help you release content that works for your target customer.
With ANTEATER, you’ll translate online leads into real sales. Success stories like these come from blending your experience and our content expertise into a go-to-market strategy.