SUPPLYMOVER - LINKEDIN & YOUTUBE CASE STUDY
Chris van Ittersum
“ANTEATER has rebooted our marketing efforts while getting 10x the impact.”
— Chris Van Ittersum, CEO
Putting SupplyMover in the Spotlight
Chris’ Journey to Success
Chris runs SupplyMover, the only CRM, e-commerce, and sales-enablement suite built specifically for distributors. They’re dedicated to helping distributors grow their customer bases and helping sales teams drive and track their productivity. After all, you can’t improve what you can’t measure!
Chris partnered with ANTEATER Media to scale his content creation on LinkedIn and YouTube, as a way of putting SupplyMover in the spotlight. His target audience was distributors and vendors, and his product was a platform for distribution sales empowerment.
Once Chris hit the big red button, he was assigned a dedicated production team, including a content coach, video editor, and ghostwriter.
Featured Services:
Executive coaching and strategy development
Video production
Writing that works
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We kicked things off with a 2-hour strategy session to understand SupplyMover’s sales cycle, ideal prospects, and customer journey. From there, we jumped into a planning session, where Chris’ executive coach helped him nail his unique ‘recipe’ – the custom method and voice that suited his content.
Armed with this information, Chris had everything he needed to bring his best self to the camera.
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Following a move-fast break-things brainstorm, the Anteater team curated a series of sharp, targeted titles, thumbnails, and pillars for Chris’ content strategy. His coach jumped on Zoom with him to co-create the video content, helping with setup and tweaking his on-camera style to maximize his presence.
Once that was done, his dedicated editor took the reins and produced on-brand self-shot shorts for LinkedIn and YouTube. We also produced long-form content for his company’s main channel.
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To put a bow on the strategy, Chris’ designated writer produced corresponding LinkedIn posts for the shorts and wrote flawlessly-branded blog posts. Closing the loop on his content, this helps draw prospective buyers to the SupplyMover site and move them into the sales pipeline.
Featured Content for SupplyMover
Click to watch selected videos we’ve created for Chris, a SaaS founder in the distribution sales space. Get inspired for your own online strategy!
Hey there! We’re ANTEATER.
LinkedIn experts, experienced producers, and executive coaches all in one. The ultimate video agency for SaaS founders, and the content doesn’t stop there. We’re focused on helping SaaS founders like you build long-term success.
Going viral is a fluke of the algorithm, not a reliable success strategy. We hone in on your pipeline and help you release content that works for your target customer.
With ANTEATER, you’ll translate online leads into real sales. Success stories like these come from blending your experience and our content expertise into a go-to-market strategy.