Andrew McGuire: The Pipeline Expert With the World’s Sharpest Niche
“The new reality is that all CEOs are now creators. And the best of those are now masters of short-form video. The team at ANTEATER has been my secret weapon for video strategy. They’re the strategic partner that every CEO should talk to.”
Andrew McGuire – a leader in leadership, helping founders and fractional executives nail their content strategy and build their brand on LinkedIn. He’s so good, that unless you’re a fractional executive yourself, you probably haven’t heard of him.
Why is that a good thing? Because Andrew has a filter so sharp that his content only lands in the hands of the people who need to see it most: his ideal prospects.
Andrew’s got a background in high-level pipeline strategy development and sales efficiency. Right now, he runs his own business, helping fractional execs create written content that speaks to their ICP.
Long story short? He really knows what he’s talking about when it comes to pipeline generation.
Recently, we offered Andrew a free production session and edit package from our production team, and it was a blast. We jumped in with Andrew on his content for LinkedIn, where he’s carved out his niche as a Top Voice in Leadership. His written content is out of this world – and hard-earned – so it was our job to make videos that are just as awesome as he is.
Here’s what we got:
Andrew’s got stories, insights, and helpful ideas coming out of his ears. It was our job to sit down with him and coach him through getting those stories out in a meaningful way on camera.
He jumped in for a quick production session with J. Ryan, our CEO, to create the material for the shorts. That raw footage was already gold, but we sent it off to our editing team to refine it into some LinkedIn-ready nuggets of wisdom that Andrew could share at will.
The goal? Let his ideal prospects – founders and fractional executives – know that he was talking to them, and open up his pipeline in a big way with stories only he could tell.
What to steal for your own content strategy…
“Engage relentlessly.”
Andrew does a lot of great stuff with his content, but the number one thing we see him nailing is his commitment to engagement.
Andrew knows that pipeline generation isn’t just about getting eyes on content, it’s about getting the right eyes on it.
But the really powerful thing he does? He sticks around and he engages with the people who show him love on the platform. He curates his algorithm to show him the right prospects to engage with, and carefully curates his content to engage the right people, not everyone.
And that’s great news for founders like you. Because you don’t have to go viral. You just have to know who you’re talking to and what they want.
ANTEATER wants you to win at video.
Like this kind of stuff? We like you too!
We love it when the people we work with win, and we want you to do it too. Grab more of these insights from the friends of ANTEATER, our B2B SaaS clients, and even the creators killing it with video right now. We always want to give you clear, tactical advice to incorporate into your own video strategy.
If you’re looking for more guidance, our CEO J.Ryan has time on his calendar to chat (we made him promise not to sell anything). He’s pretty cool, and brings years of sales, leadership, and media expertise to the table.
Book thirty minutes with him to make a plan for creating awesome videos that make your ideal prospects sit up and pay attention.
